Just doing a search on marketing for my small business the links were primarily for internet marketing. I'm finding that the internet marketing basics are encouraged more than direct mail marketing. I work primarily with the over 55 population. So what if most of my potential clientele don't use the internet? For my business internet marketing isn't a viable option so I've had to go back to the basics and be creative.
I recently found an article about a young women starting a hair salon. One of her challenges was how to advertise a hair salon on a small budget. What stood out was her lack of commitment to do the foot work that was required to advertise her hair salon. Using direct mail is a great start but often pulling from other advertising techniques is needed especially when you are starting a new business.
So I started to think how would I advertise a new hair salon. Well I think using direct mail advertising techniques such as offering discounts on a shampoo or haircut to get people in the door is a good start. Offering hair service for children or in my case grandchildren would also be good as most parents would probably prefer not to cut their kid's hair. Finding a place that is child friendly can be difficult so finding a way to make your salon accessible to everyone. women, men and children would be a good for your small hair salon business.
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