It is that time of year. Stores are advertising beer and chips, subs, and chicken wing platters. It is football season and next to drinking way to much and eating to much I get the opportunity to cheer for the underdog.
I've also have been noticing how some local businesses (not as many as I would have expected) are advertising to people in the local area. I actually have several options for my Superbowl party this year. It has become clear that local business advertising is gearing its marketing efforts to sports fans.
Some advise I'd probably offer to local business that want to attract local business, for nearby family restaurants it would behoove them to attract families to come eat and watch the game. It's not as if only bars can advertise football fans.
This being said I plan on ordering a party platter from nearby market and a local liquor store is advertising specials on beer and a football shape cooler...I can't pass that up.
Sunday, January 25, 2009
Saturday, January 3, 2009
Advertising Before & After the Holidays
The goal of local business advertising is to improve foot traffic into stores and businesses.
So during the holidays I observed how local business advertisers appears to work hard to attract potential customers. However, before and after the holidays businesses don't appear to work as hard to get that same foot traffic. More importantly that new foot traffic into the door.
Smart business owners and entrepreneurs know that new movers are more likely to respond to advertising that is marketed to their needs. Introducing new movers to local cleaners, banks, day cares, and food markets not only benefits your business but the new mover.
In order to get your business and what you have to offer the new mover out their, check out Mover Mail.
So during the holidays I observed how local business advertisers appears to work hard to attract potential customers. However, before and after the holidays businesses don't appear to work as hard to get that same foot traffic. More importantly that new foot traffic into the door.
Smart business owners and entrepreneurs know that new movers are more likely to respond to advertising that is marketed to their needs. Introducing new movers to local cleaners, banks, day cares, and food markets not only benefits your business but the new mover.
In order to get your business and what you have to offer the new mover out their, check out Mover Mail.
Saturday, December 27, 2008
Blow Your budget
Imagine you've just come into a million bucks. How would you spend money towards your advertising budget? You could hire a pilot and have your logo sky-written, you could invite every single potential customer in your area to your new business for a free gift. Pretty expensive advertising that would be.
No need to blow the budget. How about going back to basics?
Surprisingly you may find the simplest things can get customers into your business such as direct mail, fliers, word of mouth or rewarding referrals. Local businesses can tap into a wealth of opportunity by gearing local direct mail efforts to people that live in the area. Apartment complexes, retirement communities, mobile home communities, new and old single home subdivisions and even other small businesses are rich with potential customers for your local business.
No need to blow the budget. How about going back to basics?
Surprisingly you may find the simplest things can get customers into your business such as direct mail, fliers, word of mouth or rewarding referrals. Local businesses can tap into a wealth of opportunity by gearing local direct mail efforts to people that live in the area. Apartment complexes, retirement communities, mobile home communities, new and old single home subdivisions and even other small businesses are rich with potential customers for your local business.
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