Isn't it always when your looking for something you don't ever seem too find it. Well that's what happened. We just got a new dog and several months earlier a local pet store was advertising specials for animal grooming. I would get direct mail postcards consistently for weeks and continue to toss them in the recycle. Well after we decided to get our new puppy from the pound I couldn't locate them and of course I didn't get anything in the mail. And the funny thing at one point I think we were bombarded with advertising for several weeks and we consistently tossed them in the recycle. Well I lucked out I remembered the name of the place because although I tossed the coupons it appears the name of the store stuck in my head. I looked them up and mentioned the direct mail I had received but tossed and they still offered the discount for our puppy.
I'm famous for tossing before I even look at direct mail.I decided to try something different. Instead of tossing the junk mail I get on a daily basis I decided to keep all that mail for a week. At the end of the week I took the time to read all of it to see if there was anything I could benefit from. Needless to say I'm glad I did.
Well I have to say I decided to peruse the direct mail I held on for that week and was able to get $50 off of carpet cleaning, thanks to our learning to potty train puppy, $25 off of our groceries at a new grocery market which we primary spent on puppy food and squeaky toys. Plus we used our new pet grooming coupon to get his toe nail clipped. Direct mail has paid off for us and I can see how it has paid off for the companies we now depend on for our puppy needs and are so conveniently located for us.
When I finally did get another direct mail piece from the pet store I noticed the mail right away and the advertisers were smart to design the direct mail postcard to catch the consumers eye. It did catch my eye and although I routinely tossed it, the name did stick with me. Their direct mail postcard design was smart. Even smarter they still gave me the grooming discount without it.
