Blow Your budget

Imagine you've just come into a million bucks. How would you spend money towards your advertising budget? You could hire a pilot and have your logo sky-written, you could invite every single potential customer in your area to your new business for a free gift. Pretty expensive advertising that would be.

No need to blow the budget. How about going back to basics?

Surprisingly you may find the simplest things can get customers into your business such as direct mail, fliers, word of mouth or rewarding referrals. Local businesses can tap into a wealth of opportunity by gearing local direct mail efforts to people that live in the area. Apartment complexes, retirement communities, mobile home communities, new and old single home subdivisions and even other small businesses are rich with potential customers for your local business.